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Towards
achieving commercial success in order to generate sufficient funds for the
social role of JSIEDC .
Hence, PHSB will strive and is committed to:
- Focus its effort and resources on high growth and profitable economic
and commercial activities and opportunities;
- organise itself structurally to operate and compete more effectively
and efficiently;
- manage itself more proactively and professionally;
- instill organisational attributes that is market and result driven;
and
- incorporate its founding business purpose and Islamic values in every
aspect of management.
At the same time, the corporate objective of PHSB are;
- To be recognised as one of the major players in its core commercial
activities especially property and land development, manufacturing and
plantation/agriculture;
- To provide a rewarding and challenging workplace for its employees
in order to retain and attract quality, performance driven and motivated
workforce;
- To be financially independent, profitable and optimising shareholders
value; and
- To continuosly strive for organisational effectiveness and efficiency
to meet challenging demands and changing market conditions.
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