achieving commercial success in order to generate sufficient funds for the
social role of JSIEDC .
Hence, PHSB will strive and is committed to:
At the same time, the corporate objective of PHSB are;
- Focus its effort and resources on high growth and profitable economic
and commercial activities and opportunities;
- organise itself structurally to operate and compete more effectively
- manage itself more proactively and professionally;
- instill organisational attributes that is market and result driven;
- incorporate its founding business purpose and Islamic values in every
aspect of management.
- To be recognised as one of the major players in its core commercial
activities especially property and land development, manufacturing and
- To provide a rewarding and challenging workplace for its employees
in order to retain and attract quality, performance driven and motivated
- To be financially independent, profitable and optimising shareholders
- To continuosly strive for organisational effectiveness and efficiency
to meet challenging demands and changing market conditions.